Seoul is more than just a city—it’s a vibrant tapestry of history, culture, and innovation. From ancient palaces that echo stories of old dynasties to cutting-edge districts pulsing with K-pop beats, this metropolis seamlessly blends the past and future. Whether you’re a foodie craving authentic Korean cuisine, a history buff exploring centuries-old temples, or a trendsetter hunting for the latest fashion, Seoul has something for everyone. In this guide, we’ll uncover the 15 must-see attractions that capture the essence of Seoul’s unique charm.
Our Selection of 15 Best Attractions in Seoul
Discover the vibrant heart of South Korea with our curated list of the 15 best attractions in Seoul. From historic palaces to bustling markets, serene parks to cutting-edge modern art, this selection showcases the city’s diverse charm and rich cultural heritage.
1. Gyeongbokgung Palace
Gyeongbokgung Palace, built in 1395, is the crown jewel among Seoul’s historical landmarks. As the grandest of the five Joseon Dynasty palaces, it exudes an air of regal elegance. The name, meaning “Palace Greatly Blessed by Heaven,” perfectly captures its auspicious setting, framed by the towering Bugaksan Mountain and the iconic Gwanghwamun Gate. The palace’s beauty is unparalleled, with highlights like the Gyeonghoeru Pavilion and the tranquil Hyangwonjeong Pavilion, both showcasing exquisite Joseon architecture.
Despite suffering damage during the Japanese invasion in 1592, Gyeongbokgung has been lovingly restored, allowing visitors to step back in time. Walking through its expansive courtyards and ornate halls offers a glimpse into Korea’s royal past and the lives of the kings who once ruled here. The palace remains a poignant symbol of resilience and cultural pride, making it a must-visit destination for anyone eager to experience Seoul’s rich history.
Gyeongbokgung Palace
Operating Hours: 09:00 am – 05:00 pm (Nov – Feb) | 09:00 am – 06:00 pm (Mar – May, Sep – Oct) | 09:00 am – 06:30 pm (Jun – Aug) | Closed on Tuesdays
Address: 161 Sajik-ro, Jongno District, Seoul, South Korea
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2. N Seoul Tower
Perched atop Namsan Mountain, N Seoul Tower is a must-see symbol of Seoul, blending modern technology with breathtaking views. Originally established as a broadcasting tower in 1969, it now offers visitors an unrivalled 360-degree panorama of the city. Whether by day or night, the tower’s observatory provides a stunning vantage point, making it a favourite spot for both locals and tourists. The tower is not just about the view—it’s a hub of activity with numerous dining options, a game arcade, and even scenic hiking trails. It’s no wonder this iconic location is frequently featured in popular Korean dramas and TV shows.
One of the tower’s unique features is the Namsan Cable Car, which has been ferrying passengers from the mountain’s base since 1962. This charming ride offers a picturesque journey up to the tower, adding excitement to the visit. At night, the tower lights up in various colours, reflecting the air quality levels in Seoul—a unique and practical feature that adds to its charm. From the vibrant lights to the serene daytime views, N Seoul Tower is a captivating destination that showcases the city’s dynamic spirit and beauty.
N Seoul Tower
Operating Hours: 10:00 am – 11:00 pm (Timings may change depending on weekdays and holidays)
Address: 105 Namsangongwon-gil, Yongsan District, Seoul, South Korea
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3. Bukchon Hanok Village
Nestled between Gyeongbokgung Palace, Changdeokgung Palace, and Jongmyo Shrine, Bukchon Hanok Village captures Korea’s past. This charming “northern village,” named for its location north of Cheonggyecheon Stream and Jongno, is home to hundreds of traditional hanok houses. Once inhabited by the royal family and aristocrats during the Joseon Dynasty, these beautifully preserved homes now serve as cultural centres, guesthouses, restaurants, and tea houses. Walking through the narrow alleys of Bukchon, visitors can fully immerse themselves in traditional Korean culture, experiencing everything from tea ceremonies to local crafts.
For a truly authentic experience, many visitors rent hanboks—traditional Korean attire—to stroll through the village and capture memorable photos against the backdrop of the picturesque hanoks. However, it’s important to remember that Bukchon Hanok Village is a living neighbourhood, with residents still residing in these historic homes. Visitors are encouraged to be respectful and mindful of their surroundings, keeping noise levels low to preserve the peaceful atmosphere. This blend of living history and cultural immersion makes Bukchon Hanok Village a must-visit destination in Seoul.
Bukchon Hanok Village
Operating Hours: Always Open
Address: 37, Gyedong-gil, Jongno District, Seoul, South Korea
Visit Them Via: Website
4. Lotte World
Lotte World, nestled in the heart of Seoul and easily accessible from Jamsil Station, is a thrilling escape for all ages. This expansive theme park boasts both indoor and outdoor zones, making it a year-round destination. The indoor ‘Adventure’ zone, spread across four floors, is Korea’s largest indoor theme park, featuring fun rides, vibrant parades, and endless entertainment. Iconic spots like the Camelot Carousel and the colourful parades offer perfect photo opportunities, while various dining options cater to all tastes.
Just outside, the ‘Magic Island’ zone, set amidst the scenic Seokchon Lake, offers adrenaline-pumping rides like the Gyro Swing and Atlantis. This outdoor area is particularly enchanting during the annual Seokchon Lake Cherry Blossom Festival. For a unique twist, visitors often rent cute school uniforms from nearby shops, adding a nostalgic and playful touch to their day. The park’s lively atmosphere peaks at night with a spectacular multimedia parade, designed by the creative minds behind Cirque du Soleil. With easy access to nearby shopping malls and attractions, Lotte World promises a full day of fun and excitement, perfect for locals and tourists alike.
Lotte World
Operating Hours: 10:00 am – 10:00 pm (Check out the main page of the website for changes in timings)
Address: 240 Olympic-ro, Songpa District, Seoul, South Korea
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5. Bongeunsa Temple
Bongeunsa Temple, originally known as Gyeonseongsa Temple, stands as a serene oasis amidst the bustling heart of Seoul. Established in 794 during the Silla Dynasty and later renamed by Queen Jeonghyeon in 1498, the temple has a rich history that spans over 1,200 years. It moved to its current location during King Myeongjong’s reign and houses a remarkable collection of 3,479 Buddhist scriptures. The temple’s peaceful atmosphere and beautiful architecture offer a stark contrast to the surrounding urban landscape, making it a perfect spot for reflection and tranquillity.
Visitors can immerse themselves in Buddhist traditions through various temple-stay programs, ranging from one-day experiences to overnight stays. These programs include Seon meditation, traditional tea ceremonies, monastic meals, and even communal work, providing a unique glimpse into monastic life. Bongeunsa Temple also hosts cultural activities like lotus flower lantern making and woodblock printing, allowing guests to engage with Korean heritage. Every May, the temple lights up with vibrant lanterns for the Lotus Lantern Festival, celebrating Buddha’s birthday with a breathtaking display. Whether you’re seeking spiritual enrichment or cultural exploration, Bongeunsa Temple offers a peaceful retreat in the heart of the city.
Bongeunsa Temple
Operating Hours: Always Open
Address: 531 Bongeunsa-ro, Gangnam District, Seoul, South Korea
Visit Them Via: Website
6. National Museum of Korea
The National Museum of Korea is a treasure trove of history and culture, boasting an impressive collection of over 420,000 artefacts that span from ancient times to the modern era. Nestled in a serene setting, the museum not only showcases art and cultural relics but also offers a Children’s Museum, providing interactive educational experiences for young visitors. Outside, the grounds are adorned with pagodas and large stone artworks, adding a touch of ancient grandeur to the environment.
Inside, visitors can explore a rich tapestry of Korean heritage, from Paleolithic hand axes to Goryeo dynasty celadons and Joseon dynasty paintings. The museum also hosts a range of cultural activities, including concerts, intercultural exchange programs, and academic publications. For those looking to deepen their understanding, guided tours are available in six languages, and specialised educational programs cater to diverse groups. The adjacent Yong Theater offers world-class performances, making the museum not just a place for learning but also a hub of cultural entertainment. Whether you’re a history buff or just curious, the National Museum of Korea offers an enriching experience for everyone.
National Museum of Korea
Operating Hours: 10:00 am – 06:00 pm (All Year Round) | Closes at 09:00 pm on Wednesdays and Saturdays
Address: 137 Seobinggo-ro, Yongsan District, Seoul, South Korea
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7. Insa-dong
Insa-dong, nestled in the heart of Seoul, is a captivating blend of tradition and modernity, offering a unique glimpse into Korea’s cultural heritage. The main street, Insa-dong-gil, is flanked by charming alleys filled with galleries, traditional restaurants, teahouses, and cafes. With around 100 galleries, including notable ones like Hakgojae Gallery and Gana Art Gallery, the area is a haven for art enthusiasts, showcasing a rich array of traditional Korean fine art, from paintings to sculptures.
Strolling through Insa-dong feels like a treasure hunt, as hidden teahouses and restaurants provide the perfect complement to the artistic ambience. The streets come alive every weekend when they’re closed to vehicles, transforming into a vibrant cultural space filled with street performances, traditional exhibits, and stalls selling unique souvenirs and antiques. Whether you’re looking for handcrafted pottery, traditional stationery, or just a cosy spot to enjoy a cup of tea, Insa-dong offers a delightful mix of experiences that cater to all ages. It’s a must-visit destination for those wanting to immerse themselves in Korean culture and arts.
Insa-dong
Operating Hours: Always Open
Address: 62, Insadong-gil, Jongno-gu, Seoul
Visit Them Via: Website
8. Cheonggyecheon Stream
Cheonggyecheon Stream is a revitalised urban oasis that winds its way through the heart of Seoul, stretching 10.84 km from Gwanghwamun to Dongdaemun. Once a polluted and neglected area hidden beneath an elevated road, the stream underwent a remarkable transformation into a beautiful ecological park, completed in 2005. Today, it offers a serene escape from the city’s hustle and bustle, with a scenic walkway that connects several major tourist attractions like Gyeongbokgung Palace, Jongmyo Shrine, and Dongdaemun Shopping Malls.
As you stroll along the stream, you’ll find delightful surprises like the Candle Fountain, which features a synchronised display of lights and a two-tiered waterfall, and the Palseokdam wishing wells, crafted from stones from Korea’s eight provinces. In autumn, the path is adorned with vibrant foliage, creating a picturesque backdrop. The stream also hosts vibrant events like the UNESCO-listed Lotus Lantern Festival and the Seoul Lantern Festival, where thousands of lanterns illuminate the night, and food trucks offer delicious treats. Cheonggyecheon Stream is a testament to Seoul’s dedication to blending nature and art in urban spaces.
Cheonggyecheon Stream
Operating Hours: Always Open
Address: Taepyeong-ro 1-ga, Jung-gu, Seoul, South Korea
Visit Them Via: Website
9. Deoksugung Palace
Deoksugung Palace, originally known as the residence of Grand Prince Wolsan, became a royal palace by necessity during the Imjin War when King Seonjo used it as a temporary home. Officially designated as Gyeongungung Palace in 1611 during King Gwanghaegun’s reign, the palace served multiple roles, alternating between a main and secondary palace. Its name changed to Deoksugung, meaning “palace of virtuous longevity,” in 1907 after Emperor Gojong was forced to abdicate. Despite its reduced size and the loss of many buildings, the palace remains a significant historical site, showcasing a blend of traditional Korean and Western architectural styles.
Notably, Deoksugung Palace houses the Seokjojeon Hall, a Western-style building now serving as the Daehan Empire History Museum. The palace also features Junghwajeon Hall, where state affairs were conducted, and Jeonggwanheon Hall, designed by a Russian architect. Emperor Gojong’s efforts to modernise the palace are evident in its Western influences, including Korea’s first Western-style garden and fountain. The palace grounds also include Hamnyeongjeon Hall, the King’s bedroom, and Deokhongjeong Hall, used for entertaining foreign envoys. Deoksugung Palace stands as a unique blend of Korea’s royal heritage and early modern influences, offering a glimpse into a transformative period in Korean history.
Deoksugung Palace
Operating Hours: 09:00 am – 09:00 pm (Closed on Mondays)
Address: 99 Sejong-daero, Jung District, Seoul, South Korea
Visit Them Via: Website
10. Namdaemun Market
Namdaemun Market, the largest traditional market in South Korea, offers a vibrant shopping experience with countless shops and street stalls lining its alleys. It’s a bustling hub where you can find a wide array of products, including clothing, souvenirs, accessories, kitchenware, toys, mountain gear, fishing equipment, fine arts, hats, carpets, flowers, and ginseng. The market is especially known for its wholesale trade, attracting retailers from across the country. Whether you’re searching for unique gifts or daily necessities, Namdaemun Market has something for everyone.
The market’s lively atmosphere extends well into the night, making it a fascinating place to explore after dark. In addition to shopping, visitors can also enjoy a variety of food supplies and street food options. Conveniently located near other popular destinations, you can easily walk to the premium Shinsegae Department Store or take a stroll along the Seoullo 7017 sky garden walkway. Accessible via Hoehyeon Station (exit 5), Namdaemun Market is not only a shopping paradise but also a cultural landmark that offers a glimpse into Seoul’s bustling local life.
Namdaemun Market
Operating Hours: Always Open (Shops have different timings)
Address: 21 Namdaemunsijang 4-gil, Jung District, Seoul, South Korea
Visit Them Via: Website
11. Myeondong Shopping Street
Myeongdong Shopping Street is one of Seoul’s most vibrant shopping districts, known for its extensive selection of beauty and skincare products and popular Korean and international fashion brands. The area is bustling with activity, making it a must-visit destination for shoppers and fashionistas alike. The pedestrian-friendly zone allows visitors to comfortably explore the many local and international stores lining the streets and alleys, offering everything from cosmetics and clothing to shoes and accessories. For a more relaxed experience, it’s best to hit the shops early to avoid the crowds, but staying till late is also rewarding as the street comes alive with food vendors selling a variety of delicious Korean street foods.
In addition to shopping, Myeongdong offers a rich cultural experience with traditional performances at various theatres and the historic Myeongdong Cathedral. The area’s central location makes it a convenient base for exploring other parts of Seoul. Whether you’re on a guided tour or exploring independently, you could easily spend an entire day immersing yourself in the vibrant atmosphere of Myeongdong. Lockers are available at Myeongdong Station for storing purchases, and while most retailers accept major credit cards, it’s wise to carry some cash.
Myeondong Shopping Street
Operating Hours: Always Open (Timing of stores vary)
Address: 1-5 Myeong-dong, Jung District, Seoul, South Korea
12. Bukhansan National Park
Bukhansan National Park, just outside Seoul, is a popular destination for hiking enthusiasts. Known as the ‘Most Visited National Park per Unit Area’ by Guinness World Records, it offers trails for all skill levels, including the easy Bukhansanseong Course to Baegundae Peak and the more challenging routes to Nahangon and Uisanbong Peaks. The park is especially beautiful in autumn, with vibrant foliage enhancing the landscape.
Accessible by public transport, Bukhansan National Park features gorges, granite peaks, and clear streams, home to around 3,100 species of plants and animals. Visitors can also explore historic relics and Buddhist temples. The park’s diverse trails and seasonal beauty make it a unique experience every time, with private hiking tours available for those wanting a guided adventure.
Bukhansan National Park
Operating Hours: 04:00 am – 05:00 pm (Monday – Sunday)
Address: 262 Bogungmun-ro, Seongbuk District, Seoul, South Korea
Visit Them Via: Website
13. Gwangjang Market
Gwangjang Market, established in 1905, is Korea’s first permanent market and a thriving hub for traditional goods and street food. Originally a small trading centre, it has expanded into a bustling wholesale market offering a variety of items, from groceries and dried fish to silk and satin bedsheets. The market is particularly famous for its vibrant food street, where visitors can sample a range of Korean delicacies. It remains a popular destination for both locals and tourists, offering an authentic taste of Korean culture.
The market retains its historic charm and cultural heritage, making it a must-visit for anyone looking to experience traditional Korean street food. While it also sells clothing and household goods, the food stalls are the main attraction, offering everything from giant mung-bean pancakes to other local favourites. Gwangjang Market provides a unique, immersive culinary experience, making it a beloved spot for food lovers and a recommended tourist attraction.
Gwangjang Market
Operating Hours: 09:00 am – 10:30 pm (Monday – Sunday)
Address: 88 Changgyeonggung-ro, Jongno District, Seoul, South Korea
Visit Them Via: Website
14. Jondeokjeong Pavilion
Jondeokjeong Pavilion, located in the Secret Garden of Changdeokgung Palace, is a stunning hexagonal structure with a double-layered roof, built in 1644. It stands beside Gwallamji, a curved pond created by merging several smaller ponds during the Japanese occupation. The pavilion is adorned with twin dragons and Cintamani on its ceiling, symbolising royal authority. The area, including Gwallamjeong Pavilion and Seungjaejeong Pavilion, is particularly breathtaking in the fall when the leaves turn vibrant red and yellow.
The serene setting of Jondeokjeong Pavilion, with its picturesque pond and lush garden surroundings, offers a tranquil escape. Visitors can also explore nearby pavilions like Chwigyujeong, where the king once rested on his way to Ongnyucheon, and enjoy the cool, shaded spots provided by the pine trees. This area is a must-visit, especially during autumn, for its splendid natural beauty and historical significance.
Jondeokjeong Pavilion
Operating Hours: Always Open
Address: Myeongnyun 3(sam)ga-dong, Jongno District, Seoul, South Korea
15. War Memorial of Korea
The War Memorial of Korea, established in 1989, serves as a poignant reminder of Korea’s tumultuous history, particularly its conflict with North Korea. The museum features a wide array of exhibits, including war memorabilia, artworks, and actual military equipment like tanks and aeroplanes, making it a rich educational experience for visitors of all ages. It aims to prevent war and promote peaceful reunification by educating the public about the lessons of past conflicts.
Under the leadership of President Baek Seung-Joo, the War Memorial of Korea focuses on aligning its projects with the nation’s values of freedom and democracy. It supports the strengthening of the armed forces’ morale and offers diverse programs that resonate with future generations. Additionally, it engages in public diplomacy to foster international understanding of Korea’s security situation and reunification efforts. The institution also seeks to contribute to the national economy by promoting the Korean defence industry. The War Memorial stands as a cultural space that encourages reflection and learning, making it a must-visit for those interested in Korea’s military history.
War Memorial of Korea
Operating Hours: 09:30 am – 06:00 pm (Closed on Mondays)
Address: 29 Itaewon-ro, Yongsan District, Seoul, South Korea
Visit Them Via: Website | Facebook | X | YouTube
Conclusion
Seoul is a city that beautifully blends tradition and modernity, offering a rich tapestry of experiences for every traveller. From its historic palaces and vibrant markets to serene parks and bustling shopping districts, the city pulsates with life and culture. The 15 attractions highlighted in this guide showcase the diverse and dynamic spirit of Seoul, providing a glimpse into its storied past and vibrant present. Whether you’re seeking adventure, relaxation, or cultural immersion, Seoul has something to captivate every visitor’s heart. As you explore these must-see destinations, you’ll uncover the true soul of this remarkable city.