Seoul is a shopper’s paradise where tradition meets trend in the most electrifying way. Whether you’re hunting for the latest K-fashion, one-of-a-kind antiques, or simply want to immerse yourself in the city’s vibrant atmosphere, Seoul’s shopping scene has something for everyone. From bustling street markets bursting with character to sleek, high-end malls that redefine luxury, this guide will take you through 15 must-visit spots that capture the essence of Seoul’s shopping culture.
Our Selection of 15 Best Places to Go Shopping in Seoul
Explore the ultimate shopping experience with our guide to the 15 best places to go shopping in Seoul. From luxurious boutiques and cutting-edge fashion malls to bustling street markets and quirky independent stores, Seoul offers a diverse shopping landscape that caters to every taste and budget.
1. Myeongdong Shopping Street
Myeongdong Shopping Street is the epicentre of Seoul’s retail magic, where beauty, fashion, and culture come together in an electrifying mix. Renowned for its vast selection of skincare and cosmetics shops, this district is a haven for beauty enthusiasts. As you navigate through the vibrant streets, you’ll find an array of local and international fashion brands, making it the perfect spot for a full day of shopping. Start early to avoid the rush, and as evening falls, indulge in the local street food, from sizzling tteokbokki to crispy Korean fried chicken.
But Myeongdong isn’t just about shopping; it’s a cultural hub too. The area’s central location makes it a prime spot for exploring nearby attractions like the Myeongdong Cathedral, a stunning gothic landmark, and various theatres offering traditional performances. Whether you’re here to shop, eat, or soak in the local culture, Myeongdong promises an unforgettable experience in the heart of Seoul.
Myeongdong Shopping Street
Operating Hours: Always Open (Some shops may have different timings)
Address: 1-5 Myeong-dong, Jung District, Seoul, South Korea
2. Lotte Young Plaza
Lotte Young Plaza is a vibrant shopping haven tailored for the young and the young at heart. Spanning seven floors above ground and one bustling basement level, this plaza offers a dynamic shopping experience in the heart of Myeongdong. The basement is a treasure trove for pop culture enthusiasts, featuring stores that sell figures, K-pop albums, and seasonal pop-ups. As you ascend to the first floor, you’re greeted by a variety of K-fashion clothing stores and character shops like Kakao Friends, setting the tone for a fun and trendy shopping spree.
The upper floors of Lotte Young Plaza cater to a wide range of fashion needs, from sportswear to casual wear, with a mix of local and international SPA brands. Designed with youth in mind, this plaza combines the latest in fashion with affordable prices, making it a go-to destination for anyone looking to update their wardrobe. Beyond shopping, the plaza also houses sports facilities, movie theatres, and art galleries, offering a well-rounded experience that goes beyond retail therapy. Whether you’re in the mood to shop, catch a movie, or explore some art, Lotte Young Plaza has it all.
Lotte Young Plaza
Operating Hours: 10:30 am – 08:30 pm (Monday – Sunday)
Address: 67 Namdaemun-ro, Jung-gu, Seoul, South Korea
Visit Them Via: Website
3. Times Square
Times Square Mall is not just a shopping destination; it’s an entire lifestyle experience wrapped in luxury and entertainment. Located in the heart of Seoul, this massive complex offers something for everyone, from fine dining and luxury accommodations to world-class shopping and endless entertainment options. The mall is home to the Shinsegae Department Store, where you can browse high-end brands and local products, and the CGV Starium, boasting the world’s largest cinema screen. Whether you’re here to shop, catch a movie, or simply relax, Times Square has you covered.
Beyond retail therapy, Times Square offers a full spectrum of experiences. Spend the night at the Courtyard by Marriott, featuring 273 elegant rooms, or break a sweat at the Kolon Sporex Luxury Fitness Center. For families, the I Like Dalgi Children’s Theme Park is a must-visit. The complex also includes vast outdoor spaces, perfect for unwinding amidst the urban bustle. With its blend of shopping, culture, and leisure, Times Square Mall redefines what it means to enjoy the city, making it a must-visit for both locals and tourists alike.
Times Square
Operating Hours: 10:30 am – 10:00 pm (Monday – Sunday)
Address: 15 Yeongjung-ro, Yeongdeungpo District, Seoul, South Korea
Visit Them Via: Website | Instagram
4. Gwangjang Market
Gwangjang Market, established in 1905, is Seoul’s oldest and most vibrant traditional market, where history, culture, and food blend seamlessly. Originally a small trading hub, Gwangjang has evolved into a bustling marketplace selling everything from fabrics and Hanboks to vintage clothing and traditional crafts. The market’s rich history is reflected in its name, meaning “to gather from afar and keep all together,” symbolising its roots as a gathering place for goods from across the region. Today, it’s a hotspot for both locals and tourists, offering a glimpse into Korea’s past while catering to modern tastes and needs.
But Gwangjang Market is more than just a shopping destination—it’s a food lover’s paradise. The food street here is a must-visit for anyone craving authentic Korean flavours. From iconic mung-bean pancakes to savoury tteokbokki and soondae (blood sausage), the variety is endless. The market’s vibrant atmosphere, filled with the aromas of sizzling food and lively vendor chatter, adds to its charm. Whether you’re hunting for fabrics, vintage finds, or just some delicious street food, Gwangjang Market offers an essential taste of Seoul that you shouldn’t miss.
Gwangjang Market
Operating Hours: 09:00 am – 10:30 pm (Monday – Sunday)
Address: 88 Changgyeonggung-ro, Jongno District, Seoul, South Korea
Visit Them Via: Website
5. Apgujeong Rodeo Street
Apgujeong Rodeo Street is where Seoul’s fashion-forward crowd meets luxury and style. Located across from the premium Galleria Department Store, this cultural hotspot is lined with high-end brand stores, chic multi-shops, and trendy cafés that make it a must-visit for anyone wanting to experience the pulse of Korean fashion. The street’s unique interior designs and bustling atmosphere reflect its reputation as a key destination for those who live and breathe style. Nearby, you can also explore Cheongdam Fashion Street and the ever-popular Garosu Street in Sinsa-dong.
In the 90s, Apgujeong Rodeo Street was where affluent young Koreans showcased their luxury lifestyles, earning it the nickname “Korea’s Beverly Hills.” It remains a vibrant hub for hip youngsters, with a mix of fashion boutiques, stylish cafés, and clinics run by famous hair designers and dermatologists. As you stroll down the street, you’ll also come across intriguing statues that add a touch of art to the shopping experience, making it not just a place to shop but a cultural journey in one of Seoul’s wealthiest neighbourhoods.
Apgujeong Rodeo Street
Operating Hours: Always Open
Address: Eonju-ro 172-gil, Apgujeong-dong, Gangnam District, Seoul, South Korea
Visit Them Via: Website
6. Galleria Department Store
The Galleria Department Store stands as Seoul’s premier destination for luxury shopping, nestled in the affluent district of Apgujeong-dong. Renowned for its exclusive selection of high-end brands, it’s a cornerstone of the city’s fashion scene. The store is split into two distinct luxury halls: WEST, which caters to a younger crowd with trendy, fashionable items, and EAST, offering a meticulously curated selection of premium brands. Whether you’re a local or a visitor, Galleria EAST’s elevated shopping experience and unique services make it a must-visit for those seeking the finest in fashion.
Situated on the vibrant Rodeo Street, the Galleria Department Store is more than just a place to shop—it’s a cultural hotspot. The surrounding area buzzes with energy, drawing young fashion enthusiasts who frequent the stylish cafés and diverse restaurants. The store’s prime location, combined with its reputation for luxury, makes it a go-to destination for anyone looking to immerse themselves in Seoul’s upscale fashion and dining scene.
Galleria Department Store
Operating Hours: 10:30 am – 08:00 pm (Monday – Thursday) | 10:30 am – 08:30 pm (Friday – Sunday)
Address: 343 Apgujeong-ro, Gangnam District, Seoul, South Korea
Visit Them Via: Website | Facebook | Instagram
7. Itaewon
Itaewon Shopping Street is a vibrant 1.4-kilometer stretch that embodies Seoul’s cosmopolitan spirit. Located near Itaewon Station, this bustling area is lined with a diverse array of shops, entertainment venues, and restaurants. Known as a mini melting pot, Itaewon attracts international visitors with its multicultural vibe, where languages other than Korean are commonly spoken. This makes it an essential destination for tourists seeking everything from unique shopping experiences to global cuisine, all in one lively neighbourhood.
Itaewon’s reputation as an international hub dates back to the 1970s when many foreigners settled in the area after the establishment of the U.S. military base in South Korea. The district gained worldwide fame following the 1986 Asian Games and the 1988 Seoul Olympics, solidifying its status as a global village. Today, Itaewon is famous for its eclectic mix of shops, bars, clubs, and restaurants, stretching from Itaewon 1-dong to Hannam 2-dong. With English-speaking staff and signage in multiple languages, it’s a welcoming spot for visitors from around the world, offering a taste of global culture right in the heart of Seoul.
Itaewon
Operating Hours: Always Open
Address: Itaewon-dong, Yongsan District, Seoul, South Korea
Visit Them Via: Website
8. Insa-dong
Insa-dong is a treasure trove for shoppers seeking traditional Korean goods and unique souvenirs. The area is renowned for its antique shops, art galleries, and craft stores, offering everything from hanbok (traditional clothing) to hanji (traditional paper), pottery, and folk crafts. With more than 50 antique shops and over 80 art galleries, Insa-dong is a paradise for those interested in Korea’s cultural heritage.
Ssamziegil, a multi-story shopping complex, stands out as a must-visit spot for its quirky, modern take on traditional Korean arts and crafts. Here, you’ll find an array of unique accessories, handcrafted items, and boutique stalls that perfectly blend the old with the new. The abundance of traditional teahouses and restaurants adds to the charm, making Insa-dong not just a shopping destination but an immersive cultural experience. Whether you’re hunting for the perfect souvenir or simply exploring, Insa-dong offers a shopping experience like no other.
Insa-dong
Operating Hours: Always Open
Address: 62, Insadong-gil, Jongno-gu, Seoul, South Korea
Visit Them Via: Website
9. Lotte Star Avenue
Lotte Star Avenue, nestled within the Lotte building, is a must-visit destination for Hallyu (Korean Wave) enthusiasts. This themed exhibition brings you closer to your favourite Korean stars, with each idol having their own mini-exhibition booth. The booths offer various interactive activities, including photo opportunities with replicas of the idols and horoscope matching with the stars. A wishing wall allows fans to leave messages for their favourite idols, adding a personal touch to the experience.
Shopping at Lotte Star Avenue is a star-studded affair. Most of the merchandise related to the idols featured in the exhibition can be purchased on level 7 of the same building. Here, fans can buy exclusive items, memorabilia, and gifts featuring their beloved Hallyu stars. The digital media tunnel adds to the experience, offering surprises like star appearances on mirrors and touchable handprints from top Korean celebrities. Whether you’re a fan of K-pop or simply looking for unique souvenirs, Lotte Star Avenue offers an unforgettable shopping experience.
Lotte Star Avenue
Operating Hours: 08:30 am – 09:30 pm (Monday – Sunday)
Address: 1F, Main Branch of LOTTE Department Store, 30 Eulji-ro, Sogong-dong, Jung District, Seoul, South Korea
Visit Them Via: Website
10. Gangnam Shopping Street
Gangnam Shopping Street, centred around Gangnam Station, is a bustling hub of activity and one of Seoul’s premier shopping destinations. The area is renowned for its extensive underground shopping centre, which offers an array of affordable women’s clothing and accessories. Above ground, the main shopping stretch between Gangnam Station and Sinnonhyeon Station along Gangnam-Daero is lined with major Korean and international brand stores, providing a comprehensive shopping experience. Notably, the large Kakao Friends and LINE FRIENDS flagship stores, located just a short walk from each other, are a must-visit for fans of these popular characters.
Beyond shopping, Gangnam is also known for its vibrant nightlife, with countless restaurants, bars, and cafes tucked behind the main road, offering a perfect spot to relax after a day of shopping. This area is a designated smoke-free zone, making it a pleasant place to stroll and explore. Whether you’re looking for trendy fashion, unique Korean products, or just a lively atmosphere, Gangnam Shopping Street has it all.
Gangnam Shopping Street
Operating Hours: Always Open
Address: Gangnam-daero, Gangnam District, Seoul, South Korea
Visit Them Via: Website
11. Namdaemun Market
Namdaemun Market, the largest traditional market in South Korea, offers a shopping experience like no other. With countless shops and street stalls lining its vibrant alleys, the market is a treasure trove of diverse products. From clothing, accessories, and souvenirs to kitchenware, mountain gear, and even ginseng, Namdaemun has it all. Many of the goods are crafted directly by the storeowners, ensuring unique finds at affordable prices. The market’s bustling atmosphere is especially lively at night, drawing retailers from across the country.
Beyond the wide array of products, Namdaemun Market’s late-night operations create a unique shopping scene that attracts tourists worldwide. The market is a true reflection of Seoul’s dynamic spirit, where shoppers can explore everything from fine arts to fishing equipment, all within a single visit. Whether you’re searching for everyday items or unique souvenirs, Namdaemun Market promises an unforgettable shopping adventure in the heart of Seoul.
Namdaemun Market
Operating Hours: Shops have different timings | Closed on Sunday
Address: 21 Namdaemunsijang 4-gil, Jung District, Seoul, South Korea
Visit Them Via: Website | Facebook | Instagram
12. Hongdae
Hongdae, short for Hongik University, is a vibrant neighbourhood in Seoul that embodies the youthful and artistic spirit of the city. Known for its creative atmosphere, Hongdae is a hub for local youth and tourists alike. The area is filled with trendy fashion stores, cosmetics shops, and quirky boutiques, making it a prime destination for shopping enthusiasts. Eoulmadang-ro, the main road in Hongdae, is lined with shops selling everything from clothing and accessories to unique living goods. As you explore the area, you’ll also find cosy cafés, diverse restaurants, and plenty of street performers adding to the lively ambience.
The shopping experience in Hongdae is enriched by its unique cultural backdrop. The area’s history as a former coal transportation route has transformed into a pedestrian-friendly cultural space known as Hongdae Shopping Street. This 1.3km stretch is not only a shopper’s paradise but also a stage for buskers, dance performances, and art events. Special streets like Picasso’s Street, Club Street, and the Ateliers’ Street offer a deeper dive into the artistic culture, making Hongdae a must-visit for anyone looking to experience Seoul’s trendiest and most dynamic side.
Hongdae
Operating Hours: Always Open
Address: 121 Eoulmadang-ro, Mapo District, Seoul, South Korea
Visit Them Via: Website
13. Samcheongdong
Samcheong-dong is a captivating blend of traditional Korean charm and modern sophistication. Nestled among serene streets, this area is home to an enchanting mix of Hanok-style buildings and contemporary architecture. Visitors are greeted by a delightful array of European-style cafés, stylish art galleries, and unique boutiques that create a perfect balance between old and new. The quiet pathways and art-filled corners of Samcheong-dong exude a cultural richness, making it a must-visit destination for those seeking an immersive and aesthetically pleasing experience in Seoul.
When it comes to shopping, Samcheong-dong stands out with its collection of chic boutiques and artisan shops. Each store offers a distinct style, from vintage and retro to classic chic and romantic. Women, in particular, will find this area a treasure trove of feminine, ladylike fashion, with the possibility of discovering unique pieces or timeless classics. Whether you’re in search of sophisticated clothing, elegant accessories, or one-of-a-kind art, Samcheong-dong’s boutiques provide a shopping experience that is as refined and unique as the neighbourhood itself.
Samcheongdong
Operating Hours: Always Open
Address: 107, Samcheongdong, Jongno District, Seoul, South Korea
14. Wiggle Wiggle Zip Dosan
Wiggle Wiggle Zip Dosan is a vibrant flagship store that perfectly captures the playful and colourful essence of the Wiggle Wiggle brand, a lifestyle label beloved by Millennials and Gen Z. Located in Dosan, this unique space is more than just a store—it’s an immersive experience where visitors can interact with the brand’s products, which were previously only available online. Each floor of the four-story building is designed with distinct concepts, turning ordinary shopping into an exciting journey filled with vivid colours and creative spaces that reflect Wiggle Wiggle’s joyful spirit.
The shopping experience at Wiggle Wiggle Zip Dosan is as dynamic as the brand itself. Customers can explore a wide range of lifestyle products that transform everyday moments into fun, all while enjoying the innovative and Instagram-worthy photo zones throughout the store. These colourful spaces are designed to captivate and inspire, making it a must-visit spot for those looking to shop unique, personality-filled items and capture the perfect social media content in a setting that radiates happiness and creativity.
Wiggle Wiggle Zip Dosan
Operating Hours: 11:00 am – 08:00 pm (Monday – Sunday)
Address: 31, Eonju-ro 168-gil, Gangnam District, Seoul, South Korea
Visit Them Via: Website | Instagram
15. Ewha Womans University Shopping Street
Ewha Womans University Shopping Street is a haven for those seeking a cosy yet vibrant shopping experience. Nestled between Ewha Womans University Station and the university’s main entrance, the area is lined with pedestrian-friendly alleyways filled with affordable and trendy clothing, shoes, bags, accessories, and beauty products. This shopping street is particularly popular among young women, offering a diverse range of fashion options, from stylish tops and classic pants to artsy accessories and shoes. The numerous hair salons and well-decorated restaurants in the area also add to its appeal, making it a must-visit spot for fashion-conscious visitors.
The charm of Ewha Womans University Shopping Street lies in its mix of small accessory and clothing stores and branded cosmetic shops like Olive Young and Innisfree. While the main streets feature more prominent brands, the rear alleys hide gems where you can find unique pieces at more affordable prices. This area is known for reflecting the latest fashion trends in Korea, making it an ideal place to discover trendy clothing and beauty products. With its pulsating atmosphere and a wide variety of shops catering to different styles and budgets, this shopping district is a paradise for fashion enthusiasts who want to explore Seoul’s latest trends.
Ewha Womans University Shopping Street
Operating Hours: Always Open (Some shops have their timings)
Address: 52 Ewhayeodae-gil, Seodaemun-gu, Seoul, South Korea
Visit Them Via: Facebook
Conclusion
Seoul’s shopping scene is a vibrant mix of traditional markets, bustling streets, and modern malls, offering something for every type of shopper. From the bustling alleys of Namdaemun Market to the chic boutiques and cutting-edge fashion in Gangnam, each location presents a unique experience. Whether you’re hunting for souvenirs, high-end fashion, or quirky local finds, Seoul has it all. These 15 shopping destinations not only showcase the city’s diverse retail landscape but also provide a glimpse into its culture and style, making them must-visit spots for any shopping enthusiast.